OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average monthly views by 24% and average subscriber count by 14.3% in the past six months. Channels in the Top 1000 published an average of 37 videos in September.
From August to September 2015, average monthly views decreased by 12% to 26.7MM and average subscribers stayed around 2.3MM. Of the Top 1000 channels, the Top 100 account for 25.6% of subscribers, 28.5% of monthly views and 13.4% of the videos published.
All data as of September 30, 2015, and monthly from April through September 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.
Among the most popular video topics for men ages 35-44 on YouTube (with channel examples) are:
The Top 100 Newspapers & Magazines brands on YouTube according to OpenSlate's SlateScore have:
To stay updated on valuable YouTube industry data and receive the next edition of our report, sign up here:
*All data as of Sept. 30, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com