The OpenSlate YouTube Report


May 2016

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have increased their average monthly views by 11.7% and increased their average subscriber count by 16.5% in the past six months. Since May 2015, the Top 1000 channels have grown their average monthly views 23.2% and average subscribers 38.5%.

Channels in the Top 1000 published an average of 39 videos in May.

From April to May 2016, average monthly views have increased by 7.2% to 30MM with average subscribers up 3.2% to 2.9MM. Of the Top 1000 channels, the Top 100 account for 26.2% of subscribers, 27.7% of monthly views and 14.6% of the videos published.


The Top 100 Combat Sports Channels on YouTube

The Top 100 combat sports-focused channels on YouTube according to OpenSlate's SlateScore have:

  • A 60% concentration in the 18-34 age group.
  • A demographic split of 88% male / 12% female viewership.
  • An average subscriber count of over 112K. The Top 10 combat sports-focused channels have an average subscriber count of 296K.
  • An average of 1.6MM monthly views. The Top 10 combat sports-focused channels have an average of 4.5MM monthly views.


Brand Spotlight: Top Subscriber Growth in the TV Show Industry

The Top 100 TV Show brands on YouTube according to subscriber growth have:

  • An average subscriber growth of 4%. The Top 10 TV Show brands had a subscriber growth of 16.3% on average in May.
  • A total of 2B monthly views and 93MM total subscribers.
  • An average of 931K subscribers per channel. The Top 10 TV Show brands (listed below) have an average of 700K subscribers.
  • Over 20.2MM average monthly views compared to the Top 10 TV Show brands with over 23.3MM average monthly views.


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*All data as of May 31, 2016, via OpenSlate unless otherwise stated. www.openslatestudios.com