OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average monthly views by 26.6% and average subscriber count by 12% in the past six months. Channels in the Top 1000 published an average of 54 videos in May.
From April to May 2015, average monthly views increased nearly 14% to 24.5MM and average subscribers up 2.7% to 2.1MM. Of the Top 1000 channels, the Top 100 account for 26.3% of subscribers, 27.9% of monthly views and 16.4% of the videos published.
All data as of May 31, 2015, and monthly from December 2014 through May 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.
The Top 100 pets and animals-focused channels on YouTube according to OpenSlate’s SlateScore have:
The Top 100 TV Show Brands on YouTube according to OpenSlate's SlateScore have:
|The Ellen Show (US)||846||11,915,580||170,906,310|
|Jimmy Kimmel Live (US)||833||5,920,407||89,776,860|
|Late Night - Jimmy Fallon (US)||817||7,392,463||202,834,350|
|NBC The Voice (US)||793||2,660,859||91,871,760|
|Team Coco - Conan O'Brien (US)||781||2,806,192||79,653,180|
|Wendy Williams Show (US)||712||658,162||17,569,410|
|Game of Thrones (US)||702||1,152,888||11,148,570|
|American Idol (US)||700||525,350||12,484,950|
|Top Gear (UK)||699||4,419,264||19,916,610|
|Last Week Tonight (US)||699||1,755,686||25,922,820|
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*All data as of May 31, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com