The OpenSlate YouTube Report


May 2015

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have increased their average monthly views by 26.6% and average subscriber count by 12% in the past six months. Channels in the Top 1000 published an average of 54 videos in May.

From April to May 2015, average monthly views increased nearly 14% to 24.5MM and average subscribers up 2.7% to 2.1MM. Of the Top 1000 channels, the Top 100 account for 26.3% of subscribers, 27.9% of monthly views and 16.4% of the videos published.

may-report-top-graphs

All data as of May 31, 2015, and monthly from December 2014 through May 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

The Top 100 Pets & Animals Channels on YouTube

The Top 100 pets and animals-focused channels on YouTube according to OpenSlate’s SlateScore have:

  • A 56% concentration in the 18-34 age group.
  • A demographic split of 60% male / 40% female viewership.
  • An average of 3.6MM monthly views. The Top 10 pets and animals-focused channels have an average of 11.4MM monthly views.

may-bar-chart

Brand Spotlight: TV Shows

The Top 100 TV Show Brands on YouTube according to OpenSlate's SlateScore have:

  • A total of 1.5B monthly views and 67MM total subscribers.
  • An average of 673K subscribers per channel. The Top 10 TV Show Brands (listed below) have an average of over 3.9MM subscribers.
  • Over 15MM average monthly views compared to the Top 10 TV Show Brands with over 72MM average monthly views.
Channel SlateScore Subscribers Monthly Views
The Ellen Show (US) 846 11,915,580 170,906,310
Jimmy Kimmel Live (US) 833 5,920,407 89,776,860
Late Night - Jimmy Fallon (US) 817 7,392,463 202,834,350
NBC The Voice (US) 793 2,660,859 91,871,760
Team Coco - Conan O'Brien (US) 781 2,806,192 79,653,180
Wendy Williams Show (US) 712 658,162 17,569,410
Game of Thrones (US) 702 1,152,888 11,148,570
American Idol (US) 700 525,350 12,484,950
Top Gear (UK) 699 4,419,264 19,916,610
Last Week Tonight (US) 699 1,755,686 25,922,820



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*All data as of May 31, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com