The OpenSlate YouTube Report


March 2015

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have increased their average views by 36.5% and average subscriber count by 14% in the past six months. Channels in the Top 1000 published an average of 54 videos in March.

From February to March 2015, average monthly views rose 2% to 21.9MM and average subscribers are up 3% to 2MM. Of the Top 1000 channels, the Top 100 account for 26.6% of subscribers, 33.3% of views and 35.8% of comments.

march-report-top-graphs

All data as of March 31st, 2015, and monthly from December 2014 through March 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

The Top 100 Food & Cooking Channels on YouTube

The Top 100 food and cooking-focused channels on YouTube according to OpenSlate’s SlateScore have:

  • A 57.4% concentration in the 18-34 age group.
  • A demographic split of 58.4% female / 41.6% male viewership.
  • An average of 2.8MM monthly views. The Top 10 food-focused channels have an average of 5.9MM monthly views.

march-bar-chart

Brand Spotlight: Technology

The Top 100 Technology brands on YouTube according to OpenSlate's SlateScore have:

  • A total of 342MM monthly views and 45.84MM total subscribers.
  • An average of 454K subscribers per channel. The Top 10 Technology brands (listed below) have an average of almost 3.3MM subscribers.
  • Over 3.4MM average monthly views compared to the Top 10 Technology brands with over 13MM average monthly views.
Channel SlateScore Subscribers Monthly Views
GoProCamera (US) 755 2,909,369 34,232,340
YouTube (US) 677 22,789,772 9,093,060
Google (US) 648 3,214,558 15,827,910
SAMSUNGmobile (KR) 643 1,261,248 53,044,230
sonyxperia (GB) 629 485,046 2,403,000
WindowsVideos (US) 624 305,699 1,065,540
htc (US) 624 332,024 2,902,680
Microsoft (US) 623 285,133 2,710,140
YouTubeHelp (US) 622 1,613,785 7,390,980
officialbeatsbydrdre (US) 619 38,1027 4,034,190



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*All data as of March 31, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com