OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average monthly views by 6.2% and increased their average subscriber count by 16.7% in the past six months. Since June 2015, the Top 1000 channels have grown their average monthly views 33% and average subscribers 43.5%.
Channels in the Top 1000 published an average of 37 videos in June.
From May to June 2016, average monthly views have increased by 2.6% to 31MM with average subscribers up 4.2% to 3MM. Of the Top 1000 channels, the Top 100 account for 25.7% of subscribers, 26.9% of monthly views and 15.5% of the videos published.
The Top 100 hobbies & leisure-focused channels on YouTube according to OpenSlate's SlateScore have:
The Top 100 Food & Drink brands on YouTube according to subscriber growth have:
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*All data as of June 30, 2016, via OpenSlate unless otherwise stated. www.openslatestudios.com