The OpenSlate YouTube Report

June 2015

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have increased their average monthly views by 12% and average subscriber count by 10% in the past six months. Channels in the Top 1000 published an average of 49 videos in June.

From May to June 2015, average monthly views dipped slightly to 23.3MM, but average subscribers had an increase of 1% to 2.2MM. Of the Top 1000 channels, the Top 100 account for 26.3% of subscribers, 33% of monthly views and 18.9% of the videos published.


All data as of June 30, 2015, and monthly from January through June 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

The Top Five Video Topics Men 18-34 are Watching on YouTube

Among the most popular video topics for men ages 18-34 on YouTube (with channel examples) are:

Brand Spotlight: Food & Drink

The Top 100 Food & Drink brands on YouTube according to OpenSlate's SlateScore have:

  • A total of 147MM monthly views and 8.7MM total subscribers.
  • An average of 87K subscribers per channel. The Top 10 Food & Drink brands (listed below) have an average of 720K subscribers.
  • Over 1.4MM average monthly views compared to the Top 10 Food & Drink brands with 9.4MM average monthly views.
Channel SlateScore Subscribers Monthly Views
Red Bull (AT) 781 4,373,039 33,620,524
Monster Energy (US) 639 704,590 2,761,409
Coca-Cola (US) 627 540,792 29,914,405
Pepsi (US) 611 733,021 2,342,221
Fanta (US) 590 59,769 9,336,362
Oreo (US) 589 100,026 5,087,291
Coke Studio at MTV (IN) 587 533,122 4,171,462
Gatorade (US) 578 58,071 749,209
Sprite (BR) 569 60,149 3,088,438
Coke Zero (DE) 566 33,106 2,895,767

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*All data as of June 30, 2015, via OpenSlate unless otherwise stated.