OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average monthly views by 12% and average subscriber count by 10% in the past six months. Channels in the Top 1000 published an average of 49 videos in June.
From May to June 2015, average monthly views dipped slightly to 23.3MM, but average subscribers had an increase of 1% to 2.2MM. Of the Top 1000 channels, the Top 100 account for 26.3% of subscribers, 33% of monthly views and 18.9% of the videos published.
All data as of June 30, 2015, and monthly from January through June 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.
Among the most popular video topics for men ages 18-34 on YouTube (with channel examples) are:
The Top 100 Food & Drink brands on YouTube according to OpenSlate's SlateScore have:
|Red Bull (AT)||781||4,373,039||33,620,524|
|Monster Energy (US)||639||704,590||2,761,409|
|Coke Studio at MTV (IN)||587||533,122||4,171,462|
|Coke Zero (DE)||566||33,106||2,895,767|
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*All data as of June 30, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com