The OpenSlate YouTube Report


July 2015

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have increased their average monthly views by 24.7% and average subscriber count by 18.3% in the past six months. Channels in the Top 1000 published an average of 37 videos in July.

From June to July 2015, average monthly views increased by 15% to 27MM and average subscribers had an increase of 9.5% to 2.3MM. Of the Top 1000 channels, the Top 100 account for 26.5% of subscribers, 28.2% of monthly views and 14.2% of the videos published.

All data as of July 31, 2015, and monthly from February through July 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

top-1000-subs-mv_july-2015

All data as of July 31, 2015, and monthly from February through July 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

The Top Five Video Topics Women 35-44 are Watching on YouTube

Among the most popular video topics for women ages 35-44 on YouTube (with channel examples) are:


Brand Spotlight: TV Channels & Networks

The Top 100 TV Channels & Network brands on YouTube according to OpenSlate's SlateScore have:

  • A total of 1.4B monthly views and 57.8MM total subscribers.
  • An average of 578K subscribers per channel. The Top 10 TV Channels & Network brands (listed below) have an average of 1.9MM subscribers.
  • Over 14MM average monthly views compared to the Top 10 TV Channels & Network brands with 49.6MM average monthly views.
Channel SlateScore Subscribers Monthly Views
Comedy Central (US) 685 4,296,399 97,090,274
 TMZ (US) 684 1,731,060 63,215,775
Russia Today (RU) 679 1,545,733 17,629,048
BBC Radio 1 (UK) 665 2,466,544 25,108,789
Colors TV (IN) 654 1,297,077 76,163,547
 BBC (UK) 644  2,692,623 50,398,628
MTV (US) 638  664,944 29,322,133
Russia Today Russian (RU) 634 516,728 10,063,942
Adult Swim (US) 630 1,320,407 25,709,089



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*All data as of July 31, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com