The OpenSlate YouTube Report


January 2015

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have grown their average monthly views by 25.2% over the last six months, while average subscribers have grown 11.5%. Channels in the Top 1000 published an average of 48 videos in January.

Between December 2014 and January 2015, average monthly views to the Top 1000 Channels grew by 7.2% to 20MM, while average subscribers were up 2.1% to 1.9MM. In January, the Top 100 channels accounted for 26% of subscribers, 16% of videos, 34% of views and 34% of comments.

january-report-top-graphs

All data as of January 31st, 2015, and monthly from December 2014 through January 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

The Top 100 Fitness Channels on YouTube

The Top 100 fitness-focused channels on YouTube according to OpenSlate's SlateScore have:

  • A 64% concentration in the 18-34 age group.
  • A demographic split of 69.3% male / 30.7% female viewership, but the top channel, Blogilates, has an audience that is 91.9% female.
  • An average subscriber count of almost 450K. The Top 10 fitness-focused channels have an average subscriber count of 1.2MM.
  • An average of 2.5MM monthly views. The Top 10 fitness-focused channels have an average of 5.6MM monthly views.

january-bar-chart

Brand Spotlight: Automotive

The Top 100 Automotive brands on YouTube according to OpenSlate's SlateScore have:

  • A total of 132.6MM monthly views and 5.2MM subscribers.
  • An average of 52K subscribers. The Top 10 Automotive brand channels have an average of 208K subscribers.
  • An average of 1.3MM monthly views. The top three channels have an average of 2MM monthly views.
Channel SlateScore Subscribers Monthly Views
Audi (DE) 639 440,261 2,486,160
BMW (DE) 628 427,627 2,039,160
Porsche (DE) 624 226,248 1,607,280
Chevrolet (US) 618 318,584 3,977,970
Mercedes-Benz (DE) 615 177,312 1,802,700
Toyota (US) 605 74,184 15,787,830
Honda (US) 604 135,783 1,671,000
Mercedes-Benz (US) 591 79,594 6,918,960
Lamborghini (IT) 588 153,817 429,720
BMW (US) 583 50,341 7,689,540



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*All data as of Jan. 31, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com