The OpenSlate YouTube Report

February 2016

OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.

The Top 1000 Channels on YouTube

The Top 1000 channels have increased their average monthly views by 6.5% and average subscriber count by 12.5% in the past six months. Since February 2015, the Top 1000 channels have grown their average monthly views 34.2% and average subscribers 32.5%.

Channels in the Top 1000 published an average of 37 videos in February.

From January to February 2016, average monthly views have decreased by 2.4% to 28.5MM and average subscribers are up 1% to 2.67MM. Of the Top 1000 channels, the Top 100 account for 25.9% of subscribers, 27.4% of monthly views and 15.4% of the videos published.

All data as of February 29, 2016, monthly from January through February 2016 and yearly from 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.

The Top 100 Travel Channels on YouTube

The Top 100 travel-focused channels on YouTube according to OpenSlate's SlateScore have:

  • A 47.4% concentration in the 18-34 age group.
  • A demographic split of 69.2% male / 30.8% female viewership.
  • An average subscriber count of over 23K. The Top 10 travel-focused channels have an average subscriber count of 112K.
  • An average of 325K monthly views. The Top 10 travel-focused channels have an average of 1.1MM monthly views.

Brand Spotlight: Top Subscriber Growth in Consumer Goods Industry

The Top 100 Consumer Goods brands on YouTube according to subscriber growth have:

  • An average subscriber growth of 5.7%. The Top 10 Consumer Goods brands had a subscriber growth of 27.3% on average in February.
  • A total of 111MM monthly views and 5.3MM total subscribers.
  • An average of 53K subscribers per channel. The Top 10 Consumer Goods channels (listed below) have an average of 29.4K subscribers.
  • Over 1M average monthly views compared to the Top 10 Consumer Goods channels with over 4.9MM average monthly views.

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*All data as of Feb. 29, 2016, via OpenSlate unless otherwise stated.