OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average monthly views by 6.5% and average subscriber count by 12.5% in the past six months. Since February 2015, the Top 1000 channels have grown their average monthly views 34.2% and average subscribers 32.5%.
Channels in the Top 1000 published an average of 37 videos in February.
From January to February 2016, average monthly views have decreased by 2.4% to 28.5MM and average subscribers are up 1% to 2.67MM. Of the Top 1000 channels, the Top 100 account for 25.9% of subscribers, 27.4% of monthly views and 15.4% of the videos published.
All data as of February 29, 2016, monthly from January through February 2016 and yearly from 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.
The Top 100 travel-focused channels on YouTube according to OpenSlate's SlateScore have:
The Top 100 Consumer Goods brands on YouTube according to subscriber growth have:
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*All data as of Feb. 29, 2016, via OpenSlate unless otherwise stated. www.openslatestudios.com