OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average views by 37% and average subscriber count by 15% in the past six months. Channels in the Top 1000 published an average of 54 videos in February.
From January to February 2015, average monthly views rose 3% to 21.5MM and subscribers are up 2% to 1.9MM. Of the Top 1000 channels, the Top 100 account for 26.8% of subscribers, 33.8% of views and 35.9% of comments.
All data as of February 28th, 2015, and monthly from December 2014 through February 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.
The Top 100 beauty and style-focused channels on YouTube according to OpenSlate’s SlateScore have:
The Top 100 Consumer Goods brands on YouTube according to OpenSlate's SlateScore have:
|Love Zumba (US)||603||349,387||2,163,510|
|Real Techniques (US)||579||166,171||416,580|
|L'Oreal Paris (ES)||570||125,589||1,495,560|
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*All data as of Feb. 28, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com