OpenSlate is the leading source of data about content on YouTube and its value to brand advertisers. The OpenSlate YouTube Report, distributed monthly, reveals quantitative insights about the most valuable real estate on the platform as well as demographic information by genre and insights about the performance of content published by marketers.
The Top 1000 channels have increased their average monthly views by 1% and average subscriber count by 11% in the past six months. Channels in the Top 1000 published an average of 39 videos in December.
From November to December 2015, average monthly views stayed steady at 27MM and average subscribers are up 2% to 2.6MM. Of the Top 1000 channels, the Top 100 account for 26.1% of subscribers, 29% of monthly views and 14.1% of the videos published.
All data as of December 31, 2015, and monthly from July through December 2015, via OpenSlate. The Top 1000 channels were determined by OpenSlate's proprietary SlateScore quality metric. For more information on OpenSlate and our scores, click here.
The Top 100 shopping-focused channels on YouTube according to OpenSlate's SlateScore have:
The Top 100 Brand channels on YouTube according to OpenSlate's SlateScore have:
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*All data as of Dec. 31, 2015, via OpenSlate unless otherwise stated. www.openslatestudios.com