Industry Reports

How Content Powers Share Shift

The digital video share shift message that has echoed throughout past NewFronts is growing even louder in 2016 – and will translate into increased marketer action. As the leader in digital video, YouTube is likely to be the largest beneficiary of this movement. Read More

The Long Tail of You Tube

Between 2014 and 2015, Nielsen reports that the top thirty cable networks experienced a 20% decline among adults 18-49. In the same period, the top 1000 channels on YouTube grew their subscribers by more than 37% and their monthly views by 44%, with the vast majority of that growth coming from the same demographic. Read More

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