Our primary quality metric, the SlateScore, is calculated using data from YouTube, social media networks and other distributors. Data about how well a channel engages and builds their audience is ingested daily and analyzed over time. The score is on a scale of 1 - 1000 with higher being better. The average SlateScore is typically just below 300 and any score over 650 is in the top 5% of all measured channels (more than 850,000 total).
Consistency tracks publishing cadence and performance characteristics for a producer from video to video and allows an advertiser to have expectations about future performance. It's on a scale of 1 – 10. The Consistency metric is a proxy for professionalism and favors regular production but does not rely upon it.
Engagement is a measure of a producer's ability to evoke meaningful interaction with their audience across distribution channels. We analyze Engagement characteristics in consideration of a channel’s publishing category and size. Engagement is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations.
Influence is a measure of a producer's reach beyond their primary viewers and takes into account a producer's social media graph. It also considers their ability to convert viewers to subscribers. On a scale of 1 – 10, Influence takes into account support for the producer's content beyond the video player or page and into other media.