Industry Report: Here’s What Your Audience is Watching on YouTube.

There are over 1 Billion Monthly YouTube viewers.

What are they watching?

There are 180 Million Ad Supported Videos on YouTube.

Which ones are right for your brand?

There are 850,000 Ad Supported Channels on YouTube.

Which ones are right for your brand?


Our proprietary data about content quality, brand safety, subject matter expertise and audience lets brand marketers identify exactly what their target audience watches on YouTube. OpenSlate can tell you (for example) exactly what the fastest growing, most engaging Cooking content that skews Male 25-44 looks like. How cool is that?


Content means a lot to the success of your brand advertising dollars. OpenSlate’s data about the nature and quality of content on YouTube combines to create the best possible alignment for every media dollar you spend on YouTube. There are over 180 million ad supported videos on YouTube – we tell you which ones are right for your brand.


OpenSlate has the most comprehensive data about YouTube content available to marketers. These robust video and channel-level insights can be correlated to your campaign or target audience. Want to know if your ad will raise brand awareness faster in fitness or fashion? We’ve got that too.

Targetable YouTube Data for Brand Advertisers

OpenSlate delivers content and audience metrics for all ad supported content on YouTube

In the News

The New York Times

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Advertising Age

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The Wall Street Journal

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The Long Tail of YouTube

The Long Tail of YouTube

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Given the breadth of content on YouTube, OpenSlate helps us make more informed buying decisions and represents an opportunity to increase the reach and efficiency of our client's video buys.

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